Website Design & Build
A full site build or redesign for a founder-led business, built around your brand from the ground up rather than a template with a logo dropped in.
Most sites start as a checklist: pick a theme, drop in a logo, write some pages. This one starts the way every Haulier & Co. engagement starts, with a close read of the business, then builds outward: information architecture, a custom design system, and a live site built around how your actual customers shop and browse.
The build itself is the first of three ongoing phases. Once the site's live, the work doesn't stop, it shifts to Growth, then settles into Maintenance.
A website that gets checked off a to-do list looks like it. One that's actually built for the brand doesn't.
A website isn't a marketing checkbox. It's the version of your brand that's working while you're closed.
Templates are fast. They're also why so many founder-led businesses end up looking like everyone else in their category.
A launch isn't a finish line. Most sites don't fail at launch, they fail six months later, when nobody's watching how it's actually being used.
Good maintenance is invisible. You only notice it when it stops happening.
What Website Design & Build actually covers.
One of five ways to start working with Haulier & Co. — see the full list on the Process page.
A working partnership from structure through launch: information architecture, a custom design system, and a full build, on Shopify or another platform depending on what the business actually needs.
A live, fully custom site built around your brand's actual voice and offer, plus the documentation to keep editing it yourself without needing a developer for every change.
Development runs as its own scoped project. Once the site's live, the partnership continues through Growth and Maintenance for as long as it's useful.
Come with whatever exists already: an old site, a brand deck, or just a list of what's not working. Nothing needs to be organized yet.
Founders whose current site is either generic, outdated, or actively working against the brand they've built everywhere else.
Three phases, one ongoing relationship.
Development gets the site built and launched. Growth and Maintenance keep it working after that, each phase has its own page with the full detail.
Ready to talk about what your site actually needs?
Based in Birmingham. Working with founder-led businesses anywhere.