Maintenance: keeping it running without you thinking about it.
By this phase, the site works. Maintenance is the quiet, low-drama work that keeps it that way: updates, backups, fixes, and the small changes that come up between bigger projects.
This is the phase most businesses stay in longest, and the one they notice least, which is exactly the point.
The best maintenance work is invisible. You only notice it when it stops happening.
What Maintenance actually covers.
This is the third of three phases in the ongoing website partnership, the steady state most businesses live in day to day.
Regular software, theme, and app updates so nothing quietly breaks in the background.
Small content and copy edits, without needing a whole project every time something changes.
Monitoring for issues, broken links, slow pages, checkout problems, before your customers find them first.
A direct line back to this practice if something bigger comes up and it's time to build again.
Ready to talk about where your site actually stands?
Based in Birmingham. Working with founder-led businesses anywhere.