Brand & Experience Audit
A close read of what customers see, feel, understand, and miss, from the first impression down to the small stuff that builds or kills trust over time.
Most brand problems don't show up from the inside. You've looked at your own logo, your own signage, your own website too many times to see them the way a first-time customer does. An audit is built around that blind spot: someone walks in cold, pays attention to what actually lands versus what you meant to land, and writes down the gap.
It's not a rebrand, and it's not a design critique. It's an honest inventory of what's working, what's not, and which of the "not working" stuff is actually costing you customers versus which parts just bother you.
For founders who sense something's off but can't quite name it, or who keep getting mixed signals from customers and staff.
We don't start with your brand guidelines. We start with what a stranger notices in the first ninety seconds.
Consistency isn't about matching fonts everywhere. It's making sure the story doesn't contradict itself.
Most audits turn up three or four real problems, not thirty. The rest is polish, and polish can wait.
You'll know within the first conversation if this is the right fit. If it's not, we'll just tell you.
What the Brand & Experience Audit actually covers.
One of five ways to start working with Haulier & Co. — see the full list on the Process page.
A working session where we walk the space and the brand together, then a written readout covering what's landing, what's not, and where the gaps are costing you.
A written readout and a prioritized list of what to fix first, in plain language, not a 40-page deck.
Most audits run one to two weeks from the working session to the written readout, depending on the size of the business.
Nothing formal. Bring whatever feedback you've already gotten, good or bad, and be ready to walk us through the business as it actually runs, not the polished version.
Founders who sense something's off but can't quite name it, or who keep getting mixed signals from customers and staff.
Bring what feels off. We'll help you name it.
Based in Birmingham. Working with founder-led businesses anywhere.